Target's A New Day collection, priced at $12: Surprising goodies and items not recommended for purchase

Target's A New Day collection, priced at $12: Surprising goodies and items not recommended for purchase

I walked into Target for dish soap and walked out with $87 worth of A New Day clothes—here's what shocked me (in a good way) and what went straight to the return pile.

I have a confession. I used to be a fashion snob. Fifteen years at Vogue will do that to you. I thought cheap meant bad. I thought if it came from Target, it belonged in a kid's birthday party, not my closet.

Then last month, I needed a last-minute top for a dinner thing. I was near a Target. It was raining. I gave up and walked in.

Two hours later, I left with seven items from the A New Day collection. Prices between $12 and $32. Total $87. I felt a little ashamed at the register. Then I got home and tried everything on.

Here's what I learned. Some of it is genuinely good. Some of it is why cheap clothes get a bad name.


The Good Stuff: What Surprised Me

White ribbed cotton tank top with twelve dollar tag

The $12 Cotton Tank (Item #1 I Would Buy Again)

This is a ribbed cotton tank. Nothing fancy. But the fabric is thick enough that you can't see your bra. The straps are wide enough to cover normal bra straps. The neckline is a scoop—not too low, not too high.

I wore it under a blazer to coffee. Then alone with jeans to the farmer's market. It held up after three washes. No twisting at the seams. No weird stretching.

For $12? That's ridiculous. I bought three more colors online the next day.

The $25 Linen-Blend Button-Up

I almost didn't buy this because "linen-blend" at Target usually means 90% polyester and a lie. But this one is 55% linen, 45% rayon. Not perfect. But real enough.

It wrinkles. Real linen wrinkles. That's fine. I don't iron. I hang it in the bathroom while I shower.

The fit is boxy. Not fitted. If you want tailored, skip this. If you want easy and breezy for summer, it works. I wore it untucked with white jeans. My husband said I looked "nice." That's high praise from him.

The $20 Wide-Leg Pant (Only in Black)

I tried the beige. Bad idea. Too sheer. You could see my knee through the fabric. Not a good look.

But the black pair? Fine. Thick enough. Elastic waist. Pockets that actually hold a phone. I wore them on a flight to Chicago. Four hours. Comfortable the whole time.

They are not "investment pants." They will not last five years. But for $20, they don't need to. Two years is plenty.


The Not-So-Good: What I Returned

The $16 Turtleneck (Why Did I Try This Again)

I have a round face. I know turtlenecks don't work on me. I bought it anyway because it was $16 and the color (a soft rust) was pretty.

The fabric was thin. Not see-through thin. But thin enough that it stretched out after one wear. The neck wasn't tight. It was floppy. Like the fabric gave up.

I returned it. The cashier didn't even ask why. She just looked at it and nodded.

The $22 Blazer (Too Good to Be True)

I wanted this to work so badly. A $22 blazer? That would be a miracle.

It was not a miracle. The fabric was 100% polyester. Shiny polyester. The kind that makes a swish sound when you walk. The shoulders had padding from 1987. The sleeves were too short on my average-length arms.

I put it on. Looked in the mirror. I looked like a flight attendant from a cancelled airline.

Back it went.

The $14 Belt (Cute but Fake)

This belt looked great on the hanger. Woven leather style. Gold buckle. Very "Maggie."

Then I touched it. It was not leather. It was pleather wrapped around cardboard. The buckle was plastic painted gold.

I didn't even try it on. Straight to the return pile. Life is too short for fake belts that squeak when you move.


What I Learned From $87 at Target

You can find good stuff at Target. But you have to be picky. You have to touch everything. You have to be honest with yourself.

The $12 tank? Yes. The $25 linen shirt? Yes, with caveats. The $22 blazer? No. The $14 belt? Absolutely not.

Here's my rule now for cheap clothes: if it feels bad in your hands, it will feel worse on your body. If the fabric is thin or shiny or slippery, put it down. Walk away.

Also—wash everything before you wear it. I didn't wash the tank first. It was fine. But the pants? They shrank a little. Not a lot. Just enough to notice. Now I know.

I still shop at better stores. I still buy $200 sweaters sometimes. But I also buy $12 tanks from Target and wear them constantly. That's not hypocrisy. That's just knowing where to spend and where to save.

The $12 tank is a save. The $22 blazer was a waste. You learn by trying. And sometimes by returning.

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